BUILDER is an AI-native operating platform for skilled-trades businesses.
It brings the signals scattered across customers, jobs, people, estimates, finances, marketing, knowledge, property history, and operations into one intelligent operating environment.
SignalsIntelligencePrioritiesAction
A different premise
Most business software records what happened.
BUILDER helps you decide what happens next.
Contractors have assembled software stacks one problem at a time: a CRM, dispatch, marketing, payments, recruiting, and spreadsheets for everything that still does not fit.
The information exists. The intelligence between it doesn’t.
The operator should not have to connect every signal manually.
One place to understand the business
Start with priorities and questions—not modules.
BUILDER continuously organizes operational information into a working picture of what needs attention, what changed, where revenue is being lost, which risks are emerging, and what the system can handle.
BUILDEROperating field
Priorities
Operational intelligence
Agentic actions
Ask BUILDER
Intelligence that can act
Objectives. Context. Permissions. Boundaries.
AI agents can research, audit, follow up, prepare, organize, monitor, recommend, execute approved actions, or escalate decisions that require a person.
BUILDER expands your capacity to operate the business.
ResearchAnalyzePrepareFollow upRecommendAct
DISCOVERY
Find what the business is missing.
Audit historical customers, estimates, jobs, records, and activity to surface unresolved opportunities and operational gaps.
Old estimates
Incomplete follow-ups
Unresolved customer needs
Missing records
Dormant relationships
Your history becomes working intelligence.
ENGAGE
Keep relationships moving.
Maintain continuity across estimates, jobs, service history, follow-up, future needs, and the property itself.
The goal is to move home service away from isolated transactions and toward managed accounts.
From lead to lifetime relationship
Each interaction creates context for the next one.
Relevant property intelligence can establish context before a technician walks through the door. After the visit, the work can strengthen the property’s living PROOF record.
Previous work
Known equipment and assets
Service history
Warranties
Available documents
Unresolved recommendations
Prior customer conversations
Property record1214 Harbor Way
Living record5 recorded events
ProfessionalDocument-supportedWarranty
Built for the field, too
Intelligence should travel with the work.
BUILDER can extend into the field as a technician companion—helping prepare for appointments, surface property context, guide proven consultation processes, document findings, develop options, and preserve information created during the visit.
The objective is not to script talented technicians. It is to give them better intelligence while allowing judgment to remain human.
One operating environment. Multiple disciplines.
The right capability when the work requires it.
Customers & Revenue
Lead management
Estimate recovery
Account management
Customer follow-up
Sales intelligence
Consultation support
Operations
Jobs
Scheduling context
Capacity
Priorities
Operational exceptions
Field workflows
Growth
Marketing intelligence
Campaign development
Lead-source analysis
Content and reputation workflows
Opportunity identification
People
Hiring
Candidate research
Onboarding
Training
Knowledge
Performance context
Intelligence
Business questions
Analysis
Forecasting
Operational research
Recommendations
Executive priorities
Property
PROOF records
Service history
Assets
Documentation
Warranty context
Property intelligence
The owner stays in control
Automation where it helps. Judgment where it matters.
01
Routine work
Can disappear into the system.
02
Important decisions
Rise to the operator for approval.
03
High-consequence actions
Remain protected and human.
Reduce the amount of business that must live inside the owner’s head.
The future of operating a skilled-trades business should not be learning how to manage more software.
It should be building a better business.
BUILDER helps builders build businesses they can actually build.